Tuesday, 12 May 2015


When starting our little label we had many hopes and aspirations... one of them was to put our name to a good pair of jeans. So finally that time has come as The Serge Denim sees us team up with fellow Merseyside based brand Alarleo to do just that.

Alarleo takes it's name from a game played by many a bored kid on housing estates in Liverpool throughout the years and is a choice that we really like ( A... lar... leo). The head honcho Mike Waterfield has many years of retail sourcing and manufacturing experience and after so much time talking about doing something himself,  it was his wife who finally forced him to stop talking and give it a go. We thank you Mrs Waterfield as he's pretty bloody good at this!

This 13oz premium selvedge denim has been imported from the East to be cut and sewn right here in Blighty. The fit is generous around the waist with plenty of thigh room tapering to a perfect shoe showing ankle width. The fly is button with two front hand pockets and one coin plus two standard logo stitched ones to the rear. Finishing touches include sewn Palla badge on front, rear Eighties pinch tab, plus real leather embossed collaboration patch with belt openings. Only100 pairs have been made and individually numbered just for us. JM

Realased 12.05.15 @ 8pm - £85.00

Monday, 11 May 2015


A ritual that was as much a part of the weekly clobber shopping and match attending in the 80s, was the trip to the word of mouth back street record store to browse the latest 12 inch vinyl's, picture discs and foreign imports. 

We could spend hours flicking through the neatly labelled alphabetical sections, marvelling at the effort which went into the record sleeves. None were finer than the cover of New Order’s releases and with our continued homage to that we bring you the ‘Confusion’ tee... more cleaver artwork by local lad Paul Cruse. JM

Sunday, 10 May 2015


Introducing the Monaco knitted polo, a lightweight garment in a durable cotton acrylic mix achieving a soft, comfortable feel that won't bobble or wear with ease.

The cuffs and hem are ribbed for shape retention, a three button placket, ribbed collar, are all finished off with our classic leather Palla badge on the breast. Available exclusively online from size small to XXL priced at £49.95 JM

Tuesday, 5 May 2015


The Marseille is a simple but elegant fine gauge knit in a cotton cashmere mix. This is a super soft washable garment that avoids that 'itchy' feel than can come with wool.

The classic cut, leather Palla badge and pastel colours are a nod to some of the outstanding popular knit of 80s terrace fame. The 12 gauge rating means this is perfect for layering up on those cooler Summer nights or just tossing around the shoulders if you want to go all continental in the beer garden ....available exclusivly online now