Sunday 5 December 2010

WE ARE THE MODS


Our final new design of 2010 brings together the Mod culture with a cross reference to Kev Sampsons "Awaydays" book cover and the tagline "A Way of Life" from the Quadrophenia poster. Using original scooterists with their vintage customised scooters, Our inspiration comes from 1979 which saw the release in cinemas of Quadrophenia. Many teenagers took it upon themselves to dress in the sharp clothes of the Mods before the emerging Casual culture became the stylish alternative.
The T-Shirt will be on our website tomorrow and in stores this friday. Stockists include STUARTS, HIP, HENRY BRUMMEL,
80s CASUALCLASSICS, STONE, CAMISERA and PRIDE.